Engagement 05 · Brand Strategy

Executive Brand Advisory.

Ongoing senior brand counsel for CEOs, founders and CMOs — across several decisions rather than a single project, protecting strategic coherence as launches, agencies and campaigns move.

05

Executive Brand Advisory

Engagements begin at €8,000 per month
Minimum commitment

3-month initial mandate

Client involvement

Two 90-minute strategic sessions per month, plus access to relevant briefs, agency work and decisions as they arise.

Deliverables
  • two strategic sessions per month
  • written recommendations after key meetings
  • review of major briefs and agency proposals
  • priority roadmap
  • decision notes
  • access to senior strategic guidance between meetings
  • quarterly review of brand priorities

Starting fees apply to a focused mandate involving a clearly defined strategic question. Final fees depend on the scope of the decision, the number of markets, brands, business units and stakeholders involved, research requirements and specialist participation. Travel, production and third-party costs are quoted separately. Fees exclude applicable taxes.

In brief
What is Executive Brand Advisory?

Ongoing senior brand counsel for CEOs, founders and CMOs — across several decisions rather than a single project, protecting strategic coherence as launches, agencies and campaigns move.

When should an organisation use this engagement?

For CEOs, founders and CMOs who need ongoing senior support across several brand decisions rather than a single project. Relevant situations include: no senior internal brand strategist; several launches taking place; multiple agencies requiring strategic coordination; a transformation unfolding over several months; a founder or CEO needing an independent perspective; an existing platform requiring stronger governance; internal recommendations needing external challenge.

How long does the engagement take?

3-month initial mandate, with two 90-minute strategic sessions per month.

What involvement is required from the client?

Two 90-minute strategic sessions per month, plus access to relevant briefs, agency work and decisions as they arise.

When to use it

For CEOs, founders and CMOs who need ongoing senior support across several brand decisions rather than a single project. Relevant situations include:

  • no senior internal brand strategist
  • several launches taking place
  • multiple agencies requiring strategic coordination
  • a transformation unfolding over several months
  • a founder or CEO needing an independent perspective
  • an existing platform requiring stronger governance
  • internal recommendations needing external challenge
Scope of work
  • regular strategic sessions with leadership
  • review of brand, campaign and agency decisions
  • challenge and refinement of internal recommendations
  • evaluation of partnerships and collaborations
  • guidance on launches and communication
  • rapid support during important decisions
  • coordination with internal teams and external agencies
  • review of major briefs
  • review of agency proposals
  • protection of strategic coherence
Core deliverables
  • two strategic sessions per month
  • written recommendations after key meetings
  • review of major briefs and agency proposals
  • priority roadmap
  • decision notes
  • access to senior strategic guidance between meetings
  • quarterly review of brand priorities

Additional outputs are defined according to the scope of the engagement.

Client involvement

Two 90-minute strategic sessions per month, plus access to relevant briefs, agency work and decisions as they arise.

Expected outcome

Faster, clearer and more coherent brand decisions across leadership, teams, agencies and markets.

Value created

Why ongoing senior judgment creates value.

Executive Brand Advisory gives leadership teams a consistent source of senior judgment across the decisions that shape the brand over time. The value lies not only in individual recommendations, but in maintaining strategic coherence across initiatives, teams, agencies and markets.

Why leadership teams use it

  • Important brand decisions recur more often than a full strategic review
  • Internal teams and agencies often see only part of the problem
  • Leadership needs an independent perspective before committing budget or reputation
  • Launches, partnerships, campaigns and transformation initiatives require consistent strategic arbitration
  • Brand decisions lose value when they are made in isolation
  • Strategic questions are too often reopened from one project to the next

Why Moon Above creates value

  • Direct access to the founder, without delegation to junior teams
  • More than 15 years of experience across brand, marketing and cultural strategy, informed by work across 500+ brands
  • Teams built and led across Paris, Dubai and Tokyo, with international mandates
  • Independent from creative production, media and technical implementation
  • Able to connect brand, culture, business, innovation and AI decisions
  • Clearer decisions improve briefs, agency performance and the allocation of recurring budgets

The value of the mandate is created across the decisions it influences. Preventing one poorly framed campaign, one unnecessary strategic restart or one misaligned agency programme can exceed several months of advisory fees.

Its economic value therefore depends less on the number of hours used than on the scale, frequency and quality of the decisions improved.

The advisory creates a strategic memory for the brand: previous decisions, trade-offs and principles remain visible as teams, agencies and priorities change.

Because Moon Above does not sell creative production, media or technical implementation, recommendations are not shaped by the need to generate downstream work.

This is not an outsourced marketing management role. Moon Above advises on the decisions that shape the brand, challenges strategic assumptions and helps leadership maintain coherence across internal teams and external partners.

The model also provides senior strategic continuity without the fixed cost, hiring delay and organisational commitment of a permanent executive appointment.

The financial value of the engagement depends on the scale of the decision, the budgets influenced and the organisation’s ability to act on the recommendations. Moon Above does not guarantee a specific financial return.

Founder involvement

This engagement is founder-led throughout, from diagnosis and recommendation to the senior client relationship.

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