A founder-led advisory shaped by more than fifteen years of brand, culture and business experience.

They begin with identity, campaigns, content or creative execution before the organisation has made the strategic choices those expressions are supposed to communicate.

Moon Above begins earlier.

We examine the cultural environment around the brand, identify the territory it can legitimately occupy, define the position it should choose and translate that decision into expression.

Culture → Territory → Positioning → Expression

Culture provides the context.
Territory identifies the space the brand can own.
Positioning defines the choice.
Expression turns that choice into something visible and actionable.

The objective is not to follow culture or predict every trend. It is to give the organisation a coherent position from which it can make better decisions.

Explore Our Method →

Every Moon Above engagement is led directly by Jean-Baptiste Quesnay.

He leads the diagnosis, develops the central recommendation and maintains the senior relationship with the client throughout the mandate.

Depending on the project, Moon Above may assemble a selected team of strategists, researchers, designers, category specialists or creative partners. This allows the practice to provide the capabilities required by each mandate without transferring the central strategic work to a junior team.

Clients therefore receive direct access to senior judgment, supported by the appropriate expertise and production capacity.

Having built and led teams across Paris, Dubai and Tokyo, Jean-Baptiste has worked directly with the organisational and cultural tensions that emerge when brands operate across markets.

Moon Above works with companies across markets through international mandates. We distinguish what must remain globally coherent from what should adapt locally, giving leadership teams and their partners one clear strategic direction across markets.

Alongside the brand strategy consultancy, Jean-Baptiste continues to advise selectively on private art acquisitions and transactions.

This work is conducted through Moon Above Private Art Advisory, a separate practice serving collectors, family offices and trusted counterparties.

Explore Private Art Advisory →

Moon Above Advisory accepts a limited number of engagements at any one time.

This allows every mandate to receive direct senior attention, rigorous preparation and a recommendation shaped around the client’s actual situation rather than a standardised consulting process.