Should we reposition the brand or initiate a full rebrand?
Focused strategic format
Strategic Decision Session
One consequential question. One independent recommendation.
A focused, founder-led engagement for CEOs, CMOs and leadership teams facing a specific brand decision and requiring an experienced external perspective.
Fixed fee: €3,000
Submit your strategic question →Executive experience
Executive experience, not external commentary.
Moon Above's founder has founded and led several companies, including an international agency operating across Paris, Dubai and Tokyo and recognised through national and international awards.
He has also advised organisations including PUMA, Accor, Suntory, Konbini and Bonneval, as well as numerous SMEs and international groups on B2C questions. He has worked directly with founders, CEOs, CMOs and senior executives on positioning, transformation, growth and high-impact brand decisions.
The Strategic Decision Session therefore combines an external strategic perspective with the practical understanding of someone who has made decisions from inside the leadership team.
When to use this format
When this session is useful.
The Strategic Decision Session is designed for a clearly defined question that requires senior judgement, rather than a complete strategic investigation.
Is our agency solving the right strategic problem?
Why has the brand become less distinctive?
Should a new offer sit within the existing brand or become a separate proposition?
Which strategic direction should leadership prioritise?
What should the brand automate, augment or protect?
Does the proposed launch direction strengthen or dilute the brand?
Is the current positioning still appropriate for the company’s next phase?
Scope
What the session includes.
- Definition of one strategic question before the engagement begins
- Focused review of relevant materials supplied in advance
- One 90-minute working session led directly by Moon Above's founder
- An external assessment of the issue and available strategic options
- A concise written recommendation delivered within three working days
- A recommended next step for leadership
The advance review is limited to the materials required to understand the specific question and does not constitute a complete brand audit.
Process
How the engagement works.
Define the question
The strategic question and intended decision are agreed before the engagement begins.
Share the relevant context
The client provides a focused selection of documents, presentations or agency work.
Work through the decision
A 90-minute founder-led session examines the issue, challenges assumptions and evaluates the available options.
Receive the recommendation
Moon Above delivers a concise written note outlining the initial assessment, strategic options, recommended direction and next step.
Deliverables
What you receive.
- An initial senior assessment of the issue
- A structured view of the available options
- The implications and risks associated with each direction
- A clear recommendation
- A concise written summary
- A proposed next step
Boundaries
What this format does not include.
- Stakeholder interviews
- A complete Brand Diagnostic
- Extensive market or audience research
- A full positioning or brand platform
- Creative development
- Technical implementation
- Multiple workshops
- Revision rounds
- Ongoing advisory access
When the question requires broader investigation, multiple stakeholders or the development of a complete strategic direction, the Brand Diagnostic or another Moon Above mandate will be more appropriate.
Outcome
What changes after the session.
Leadership leaves with a sharper definition of the issue, an external perspective on the available options and a recommended next step.
The session may confirm an existing direction, challenge an incorrect assumption, identify the need for a broader mandate or conclude that no major strategic intervention is currently required.
Choosing the right format
Strategic Decision Session or Brand Diagnostic?
Strategic Decision Session
- One clearly defined strategic question
- Limited advance review
- One 90-minute session
- Concise written recommendation
- Fixed fee of €3,000
Brand Diagnostic
- Structured investigation of a broader issue
- Multiple information sources
- Stakeholder interviews where required
- Deeper analysis and decision framework
- Engagements begin at €15,000
The Strategic Decision Session provides a focused recommendation on a defined question. The Brand Diagnostic investigates the underlying issue through a broader strategic process.
Choosing the right support
Strategic Decision Session or Executive Brand Advisory?
Strategic Decision Session
- One clearly defined decision
- Focused advance review
- One 90-minute founder-led session
- One independent written recommendation
- Fixed fee of €3,000
Executive Brand Advisory
- Continuous access to senior strategic judgement
- Multiple questions and decisions over time
- Ongoing review of priorities, agencies and initiatives
- Recurring leadership support
- Engagements begin at €8,000 per month
The Strategic Decision Session addresses one consequential decision. Executive Brand Advisory supports leadership across an ongoing sequence of decisions.
Perspective
A founder and executive perspective.
Every Strategic Decision Session is prepared and led directly by Moon Above's founder.
As the founder and former CEO of an award-winning international agency, and a corporate adviser to organisations including PUMA, Accor, Suntory, Konbini and Bonneval, he brings both strategic distance and direct executive experience to the discussion.
He has worked closely with founders, CEOs, CMOs and leadership teams on decisions involving positioning, transformation, organisational alignment, growth and brand direction. The work is never delegated to a junior delivery team.
Bring one strategic question.
Share the decision you are facing and the context required to understand it. Moon Above will confirm whether the Strategic Decision Session is the appropriate format.
Submit your strategic question →