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Discuss a Brand Project

Tell us what is changing, what is no longer working and what decision your organisation needs to make.

What happens next

A clear process from enquiry to engagement.

01

Personal review

Every enquiry is reviewed personally. We usually respond within two business days.

02

Initial conversation

If we believe Moon Above can make a useful contribution, we arrange a first conversation to clarify the decision, context, stakeholders, timing and expected outcome.

03

Proposed engagement

We then define the recommended engagement, scope, core deliverables, timeline, client cadence and fees.

The information below helps us assess how Moon Above can contribute and prepare a focused first conversation.

Moon Above works through a limited number of focused, founder-led engagements. The indications below set out the starting investment, typical calendar duration and expected client involvement for each mandate.

01

Brand Diagnostic

Engagements begin at €15,000
Typical duration

2–3 weeks

Client involvement

One 90-minute leadership workshop per week, plus access to existing brand documents and selected stakeholders.

Deliverables
  • executive brand diagnostic
  • analysis of current positioning and brand equity
  • principal strengths, weaknesses and contradictions
  • what should be protected, stopped and changed
  • three strategic priorities
  • recommended next steps
  • leadership presentation
Explore Brand Diagnostic
02

Brand Positioning & Platform

Engagements begin at €35,000
Typical duration

6–8 weeks

Client involvement

One 90-minute working session per week, plus access to existing brand documents, audience material and selected stakeholders.

Deliverables
  • cultural and competitive context
  • chosen cultural territory
  • positioning statement and strategic differentiation
  • central brand idea
  • strategic narrative
  • brand platform and expression principles
  • agency-ready strategic brief and leadership presentation
Explore Brand Positioning & Platform
03

Rebrand or Major Launch Strategy

Engagements begin at €50,000
Typical duration

6–10 weeks

Client involvement

One 90-minute working session per week, plus access to the internal launch or rebrand team and participation in key agency reviews.

Deliverables
  • launch or rebrand strategy and narrative
  • audience and market priorities
  • agency brief and evaluation criteria
  • recommended creative territory
  • communication principles and message architecture
  • launch sequence and activation roadmap
  • senior review of agency work and leadership presentation
Explore Rebrand or Major Launch Strategy
04

AI & Brand Transformation

Engagements begin at €25,000
Typical duration

4–6 weeks

Client involvement

One 90-minute leadership working session per week, plus selected expert sessions, access to current AI initiatives and relevant stakeholder interviews.

Deliverables
  • AI impact assessment across brand, content and customer experience
  • automate–augment–protect decision framework
  • human-versus-AI decision principles
  • brand and content governance framework
  • AI opportunity areas assessed against trust and distinctiveness
  • recommendations for marketing and content operations
  • brief for technical or implementation partners
  • twelve-month brand transformation and governance roadmap
  • executive leadership presentation
Explore AI & Brand Transformation
05

Executive Brand Advisory

Engagements begin at €8,000 per month
Minimum commitment

Initial three-month mandate

Client involvement

Two 90-minute strategic sessions per month, plus access to relevant briefs, agency work and decisions as they arise.

Deliverables
  • two strategic sessions per month
  • written recommendations after key meetings
  • review of major briefs and agency proposals
  • priority roadmap
  • decision notes
  • access to senior strategic guidance between meetings
  • quarterly review of brand priorities
Explore Executive Brand Advisory

Starting fees apply to a focused mandate involving a clearly defined strategic question. Final fees depend on the scope of the decision, the number of markets, brands, business units and stakeholders involved, research requirements and specialist participation. Travel, production and third-party costs are quoted separately. Fees exclude applicable taxes.

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